TJ Maxx Launches "Claim Your And" in Partnership with Mandy Moore to Help Women Break Free of Imposed Labels and Champion Self-Expression
In its eighth year, the Maxx You Project will further its mission to empower women everywhere to express their most authentic selves by celebrating their multidimensionality
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9276451-tj-maxx-mandy-moore-claim-your-and-campaign/
TJ Maxx will kick off the multi-phased campaign in partnership with icon and multihyphenate,
"For as long as I can remember, I've felt confined by labels given to me – a singer or an actress, kind or strong, a producer or a mom – but I've never been this OR that," said
Taking to social, Moore will share her story to inspire women to join her in championing self-expression and boldly Claim Your And. Today through
"At TJ Maxx, we believe in and celebrate the multidimensionality of women. Our stores and site have always provided women with access to the labels they want - empowering them to express their full selves," said
TJ Maxx has long provided tools and resources to support women through expert-led workshops. Understanding that over 81% of women want to define themselves on their own terms, offering this resource is increasingly valuable to empower women to take that first step. TJ Maxx and long-time partners Dress for Success and Save the Children will host a series of inspiring workshops led by a roster of powerhouse experts like author
"Women entering, re-entering or transitioning in the workforce often feel confined to a singular identity based on labels that can have a significant impact on their lives – and we are here to help," said Dress for Success CEO
Join the conversation with @tjmaxx on TikTok and Instagram. To learn more about Claim Your And, including the tools and resources TJ Maxx is providing to empower women to boldly express every unique facet of their identity, visit MaxxYouProject.com.
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About The Research
TJ Maxx commissioned this research to understand the impact of labeling on women. We wanted to expose the problem of negative labels and the importance of women defining themselves. This research set to identify the labels women are given from themselves or others and what needs to change in order to empower women to shed labels.
We asked 2,000 women in the US to take part in a 15-minute online survey. This was a nationally representative sample across standard demographics. Research was conducted in July of 2023.
About The Maxx You Project
The Maxx You Project began in 2017 as TJ Maxx's ongoing initiative dedicated to helping women pursue their most authentic lives. Since its inception, The Maxx You Project has touched the lives of more than 200,000 women across the country through interactive experiences and programming. In its 8th year, TJ Maxx and
About TJ Maxx
As the nation's largest off-price retailer, with more than 1,200 stores spanning 49 states and
About Dress for Success
Dress for Success® Worldwide is the leading global nonprofit employment resource for unemployed and underemployed women. With more than 140 affiliates across 20 countries, Dress for Success has helped over 1.3 million women in their pursuit of financial independence.
About Save the Children
Save the Children believes every child deserves a future. Since its founding more than 100 years ago, Save the Children has advocated for the rights of children worldwide. In
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View original content:https://www.prnewswire.com/news-releases/tj-maxx-launches-claim-your-and-in-partnership-with-mandy-moore-to-help-women-break-free-of-imposed-labels-and-champion-self-expression-302181603.html
SOURCE TJ Maxx
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